Stop cold calling! Switch to Lead Generation.

Cold calling has long been a mainstay of B2B sales strategies. However, in a world where decision-makers are inundated with unsolicited calls, not to mention the trend where Chatgpt is talking to us (sic!), this approach is becoming less and less effective. Today, lead nurturing and digital lead generation offer a far more effective alternative for attracting and converting qualified prospects. Gone are the days of cold calling, replaced by more intelligent strategies adapted to new buying behaviors.

While it may have worked at one time, telephone prospecting today suffers from several limitations:

• While it may have worked at one time, telephone prospecting today has several limitations:
• Waste of time and energy: sales reps spend hours calling contacts who have no immediate need.
• Massive rejection: 80% of sales calls are immediately rejected or put on hold with no further action.
• Lack of targeting: without prior qualification, companies waste resources on irrelevant leads.

Given this situation, B2B companies have every interest in switching to a more effective, less intrusive lead generation strategy.

Unlike traditional prospecting, lead generation is about attracting potential customers through targeted marketing actions. Rather than imposing a message, this method involves generating qualified leads by providing them with relevant content.

The pillars of an effective strategy :

1. SEO and content marketing → Optimize natural referencing to capture qualified leads.
2. Marketing automation and e-mailing → Automated scenarios to maintain relationships with prospects.
3. Optimized landing pages and forms → Capture contacts and segment leads by maturity level.
4. Digital advertising (SEA, LinkedIn Ads, retargeting) → Boost visibility and accelerate conversion.
5. Social Selling → Leverage LinkedIn and social networks to identify and engage prospects.

This approach maximizes conversion rates, while reducing customer acquisition costs.

Case study of a SaaS publisher: generating qualified leads through inbound marketing

A B2B software publisher, tired of unsuccessful cold calls, decided to invest in a content and SEO strategy to attract qualified leads. It implemented :

• An expert blog optimized for SEO.
• Downloadable white papers and case studies.
• A nurturing campaign to convert visitors into mature prospects.

The result? +60% organic traffic and a conversion rate boosted by 40% in one year.

Case study of a B2B consulting firm: replacing cold calling with LinkedIn and marketing automation

A digital transformation consulting firm has abandoned cold calling for a more effective approach:

• Social selling on LinkedIn: get in touch with qualified prospects.
• Webinars to demonstrate expertise and generate leads.
• Targeted LinkedIn Ads to generate qualified appointments.
• Lead scoring and nurturing to turn prospects into customers.

The result? 35% more qualified leads and a 50% reduction in acquisition costs.

At VEEPYWe help companies to replace telephone prospecting with an online strategy. lead generation more effective and sustainable. Thanks to our solutions in digital marketing, inbound marketing and CRMWe structure high-performance campaigns that turn your visitors into loyal customers.

Stop wasting time on unsuccessful calls. Switch to lead generation and boost your growth with VEEPY!